Thursday, August 12, 2010

Anyone with the name Umberto deserves at least half a chance

It's Umberto Eco, your favorite droll college professor! You'll be hard-pressed to find another postmodernist who can be easily described as "jolly," or who can so easily pull off the cardigan-sweater vest combo. But there's more to Umberto than just standing in front of bookshelves wearing large glasses and smiling. (Why doesn't he have a pipe?) He also regularly DJs "Semiotics Night" at the Book (read the symbols!), and he's an official Italian Ghostbuster. That's right, he's a member of an Italian organization advocating for more objective coverage of paranormal events by the news media. So if there's something strange in your neighborhood, and it's being covered by Italian media, who you gonna call? This happy postmodernist!

Coming soon: A sample of one of Umberto's semiotic DJ sets. Get ready to dance your signifiers off!

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